George Kramb, CEO and Founder of PatientPartner, shares the deeply personal story behind his company—a cancer diagnosis in his own family that revealed a critical gap in patient support. What started as a simple question ("Can I talk to someone who's been through this?") became the foundation for a platform connecting patients facing difficult healthcare decisions with mentors who've walked the same path.

George discusses how PatientPartner is transforming clinical trial recruitment and retention by fostering trust and relatability through peer-to-peer connections, his vision for true patient centricity where patients help build the protocols they'll participate in, and his goal to bridge the often-siloed clinical and commercial sides of pharma.

From his early days in orthopedic trauma sales to building a company around empathy and lived experience, George offers a founder's perspective on solving problems that matter and keeping patients at the center of innovation.