Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about the success of their recurring program, their COVID-19 response, and making it A Thing. 

Tune in as Justin and Cara think through questions like...

• How can we ensure our donors know that we notice each and every one of them? (Because we do!)
• How can we upgrade first-time donors into recurring members?
• What kind of exclusive perks can we offer as we can only socialize distantly?
• How can technology make it possible to scale or jumpstart a recurring program? (Because I'm a department of one!)

You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)‍