Welcome to a bonus episode of Preserving History and Democracy!

In this special installment, we’re joined by Sam Toles, founder of CiviSocial. Sam kicks things off by sharing his background in media and how it inspired him to create CiviSocial—a platform designed to help government agencies better connect with their communities.

He explains how CiviSocial empowers public offices to engage constituents through authentic storytelling, fostering trust and transparency. Sam also discusses how the Clerk’s Office can use social media to combat misinformation and build stronger relationships with the public.

We also dive into his experiences in Doña Ana County, and what intrigued him about the area’s unique demographics. Finally, Sam shares insights on how communication strategies should differ when reaching younger vs. older audiences.

Tune in for a thoughtful conversation on digital engagement, public trust, and the future of civic communication!

Hosted by: Bernardine Caporale, Cynthia Mendoza 

Special Guest : Sam Toles 

Produced by: Bernardine Caporale, Cynthia Mendoza, Jacob Slaughter

Edited by: Jacob Slaughter