One of the most fundamental questions a tech executive must answer is, should we buy or build our software solutions? On the surface, this seems like a pretty straightforward question, but it can get complicated in a hurry. The basic line of reasoning works like this: Is there a commercial solution that meets my needs? If so, I should probably buy it, because why would I reinvent the wheel? That would be dumb. On the other hand, if I have...

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