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Reimagining the CDP with AI: Tejas Manohar on Hightouch’s Composable Approach
In this episode, Stacey sits down with Tejas Manohar, co-founder and co-CEO of Hightouch, to talk about the evolution of customer data platforms (CDPs) and how Hightouch is changing the game. Tejas shares his journey from early engineer at Segment to building a “composable CDP” that sits directly on top of the data warehouse. They dive into real-world examples from companies like Grammarly, PetSmart, and DoorDash, and explore how AI is reshaping marketing by turning raw data into smarter, automated decisions.
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By Stacey EpsteinIn this episode, Stacey sits down with Tejas Manohar, co-founder and co-CEO of Hightouch, to talk about the evolution of customer data platforms (CDPs) and how Hightouch is changing the game. Tejas shares his journey from early engineer at Segment to building a “composable CDP” that sits directly on top of the data warehouse. They dive into real-world examples from companies like Grammarly, PetSmart, and DoorDash, and explore how AI is reshaping marketing by turning raw data into smarter, automated decisions.