Society for Science was looking for a new title sponsor for the second time in their 100-year history. That’s when Maya Ajmera, President and CEO of Society for Science and Executive Publisher of Science News, decided to flip the traditional RFP model on its head.

Society for Science announced its own RFP. They asked donors to pitch them on why they should accept their sponsorship to support the nation’s oldest and most prestigious science and math competition for high school seniors and champion the future STEM workforce of America.

In this episode, you’ll learn how Maya pioneered a new RFP model to secure 50 applications from philanthropists, organizations, and corporations to select a new partner that aligns with their passion and vision for the future.