Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement. Read more: https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/ Hosted on Acast. See acast.com/privacy for more information.

Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/" rel="noopener noreferrer">https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Reinventing Advertising in the Age of Influencers

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Reinventing Advertising in the Age of Influencers

Reinventing Advertising in the Age of Influencers