In this episode, Philippe Krief, CEO of Alpine Cars, takes us inside the brand's bold electric transformation, with plans for six new EVs by 2030 and a target of €8bn in annual revenue. We explore how Alpine is preserving its racing DNA and trademark lightness in an electric era, the engineering challenges of performance EVs, and how Formula 1, simulation and software are shaping the brand’s future.

We also discuss the launch of the A290, Alpine’s global expansion plans, regional EV challenges, the role of partnerships, and where hydrogen and automotive technology may fit in next.

A fascinating deep dive into how one of performance motoring’s most iconic brands is redefining itself for an electric future.

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