Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. Think of her as the court jester of online business. When she’s not muckraking about marketing and the intersections of pop culture, branding, tech, and identity, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. And today, we’re going to talk about what RKA knows best - branding. 

This is NOT an intro to branding conversation we’re about to have. We’re busting myths and having real talk about the good, the bad, and the ugly of brand strategy.