What happens when an intern rises through the ranks to become the owner of the company? Paige Fuoco did exactly that with Hoyden Branding, taking over the business and transforming it into a powerhouse for brand strategy and creative storytelling. In this episode, Brent Muller sits down with Paige to discuss the art of branding, the shift from marketing to strategy, and how businesses can stand out in a crowded digital world. She also shares insights on using AI as a tool for branding, the importance of personal branding for founders, and how she built a team-driven culture that thrives on collaboration.

Key Topics Discussed:
How Paige went from intern to CEO of Hoyden Branding
The difference between marketing and brand strategy
Why niching down isn’t always the best move for agencies
How AI is shaping brand development, messaging, and design
The power of personal branding for founders & executives
How to attract high-value clients and filter out the wrong ones

Timestamps:
00:00 - Welcome & Introduction
00:30 - Paige’s Journey: From Intern to Business Owner
02:11 - How Hoyden Branding Evolved & The Transition to Ownership
04:33 - The Power of Branding Over Traditional Marketing
06:56 - Why Personal Branding Matters More Than Ever
09:43 - Finding the Right Clients & Filtering Out the Wrong Ones
11:12 - Using AI as a Digital Assistant for Branding & Strategy
13:09 - The Future of Branding: AI, Content & Digital Identity
15:14 - Why Business Leaders Should Embrace Their Personal Brand
18:27 - Lessons in Scaling a Creative Agency & Managing a Team
22:34 - The Future of Hoyden Branding & Growth Strategy
25:07 - How to Connect with Paige Fuoco & Hoyden Branding

Connect with Paige Fuoco & Hoydenn Branding:
🌐 Website: hoydenbranding.com
💼 LinkedIn: Paige Fuoco
📧 Email: [email protected]

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#Branding #Marketing #PersonalBranding #AI #BusinessGrowth #FutureProofedPodcast

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