On Track With Annie

Reinventing Chocolate Milk: The Slate Story


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Josh Belinsky is the co-founder of Slate Milk, a company he started in 2018 alongside fellow Northeastern University alumnus Manny Lubin. Their mission was to reinvent chocolate milk for modern consumers by creating a healthier, lactose-free version that's high in protein and low in sugar. Despite facing initial challenges, including a rejection on "Shark Tank" in 2019, Slate Milk has achieved significant success, selling millions of cans and expanding nationally. ​LinkedIn+9Alumni Relations+9Northeastern Global News+9GeeksAroundGlobeFood Republic+2Northeastern Global News+2D'Amore-McKim School of Business+2

Product Information:

  • Classic Chocolate Protein Shake: This shake offers 20g of protein, 1g of sugar, and 100 calories per 11 fl oz can. It's lactose-free, keto-friendly, and contains no added sugar. ​Target : Expect More. Pay Less.+9Walmart.com+9Amazon+9

Where to Purchase:

  • Slate Milk Official Website: Explore and purchase their full range of products directly.​Slate Milk+4Slate Milk+4Whole Foods Market+4

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On Track With AnnieBy Annie Cooper

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