I spoke with Allison Josephy Key, the sales lead for ZipWhip, a platform that allows law firms and their clients to leverage the firm’s existing telephone infrastructure and interact through text messaging. We discussed how Zipwhip works, the features in its platform that are most appealing to legal professionals, how users can leverage this technology to enhance their marketing and business development, the advantages of communicating through text over phone and email, and how this level of communication is evolving within the legal profession.