I spoke with Eric Hunter, the Director of Knowledge, Innovation & Technology Strategies at California-based Bradford & Barthel, as well as the Executive Director of Spherical Models, a business model innovation consultancy. We discussed his firm’s transformation to a completely Google Apps environment and his team’s efforts to create a social media-like atmosphere the leveraged internal champions to motivate this shift by 100 lawyers and over 250 users. He recommends developing a clear workflow and to give users time to adapt. Hunter also discussed how his success at Bradford & Barthel fueled the creation of Spherical Models.