Nordstrom is a U.S. luxury department store chain known for its high-end clothing, shoes, accessories and exceptional customer service. Arun Shastri and Gopi Vikranth discuss customer engagement, omnichannel, AI, personalization and digital acquisitions with Jason Morris, the retailer’s chief technology and information officer.

Topics include how Nordstrom:

• Adapts to customer experience trends and maintains its reputation for superior service in the digital age
• Implements omnichannel strategies to create a seamless customer experience across touch points
• Leverages AI to enhance in-store experiences and optimize back-end processes
• Delivers personalized experiences and protects customers’ privacy and data security