Join us as we sit down with Dr. Amanda Lewis, founder and CEO of Lewie, who's on a mission to transform oral care from a health necessity into a beauty essential. After 20 years as a practicing dentist, Dr. Lewis noticed a striking pattern: patients consistently prioritized cosmetic dental procedures over health-related ones. This observation sparked her entrepreneurial journey to create innovative oral care products that bridge the gap between health and beauty.

In this enlightening conversation, Dr. Lewis shares her vision of making the smile the centerpiece of beauty routines, backed by her development of a patented flossing disc and a chemical-conscious whitening wand. Gary and Jill guide her through crucial strategic considerations, from positioning Lewie as a premium beauty brand to exploring mass market opportunities. The discussion reveals important insights about distribution challenges, the power of strategic partnerships, and the delicate balance between maintaining a premium image and achieving necessary scale.

Watch as our hosts help Dr. Lewis uncover potentially game-changing perspectives about her go-to-market strategy, including innovative approaches to hotel amenities, travel retail, and the possibility of dual-brand strategies. This episode offers valuable lessons for entrepreneurs navigating the complex landscape of consumer packaged goods, especially those trying to disrupt established markets with innovative products.

Learn more about Lewie:

https://mylewie.com/