In this episode: Jess Cook interviews Will Curran, founder of Endless Events, as he shares his expertise on personal branding, successful event marketing strategies, embracing technology, sustainability, inclusivity, and event design.

Key Factors for Success

• Importance of having a great team and creating a flexible environment to facilitate scalability.
• Endless's documentation process using tools such as Slab and automation methods through Rippling and HubSpot.
• The benefits of automation for saving time and focusing on revenue-generating activities.
• The importance of embracing technology to remain competitive and profitable.

Event Planning and Marketing Strategies

• The importance of innovation and pushing the envelope in event planning.
• Events as a valuable tool for marketing.
• Adapting to changing trends such as community and outbound marketing.
• Identifying the declining effect of traditional content marketing.

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