Join Edible’s VP of eCommerce, Erica Randerson, for an insightful conversation on blending legacy with innovation. In this episode of Executive Guidance, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Erica shares insights on Edible’s transformation, from expanding eCommerce capabilities to launching new brands like freshfruit.com. Discover how Erica leverages data, AI, and franchise agility to redefine the gifting experience and position Edible for its next 25 years.

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