Fact or myth? Brick-and-mortar stores are dead and buried. Given the recent trend toward online shopping, it must be true, right? Wrong. Believe it or not, it is a myth.

 

Brick-and-mortar stores are alive and well. And they are only improving as they undergo a digital evolution and search for new ways to create “intimate” in-store customer engagements in a world that increasingly embraces the convenience of online shopping.

 

In this podcast, we take a close-up look at how offline and online are merging—and how this developing omnichannel relationship will impact consumer engagement going forward. Plus, we examine how retailers are successfully sifting through massive amounts of customer data to hyper-target messaging and drive in-store sales.   

Join us as we explore these ideas with: Jay Hutton, Co-Founder and CEO, VSBLTY Christina Cardoza, Associate Editorial Director, insight.tech