On today’s episode, I’ll get to chat with Paige and Julie the co-founders and co-CEOs of Benny, the energy brand reinventing the way energy feels. After transforming their mental and physical "rock bottoms" with major lifestyle changes, including cutting the excessive caffeine and incorporating superfoods like adaptogens and nootropics, Julie and Paige knew they needed to share these ingredients with the world. Since launching a little over a year ago, Benny has landed on 500+ shelves across North America, with features in Forbes, Inc Magazine, Food + Wine, and more. 

We'll discuss their personal experiences that led to the founding of the brand, the importance of community, and their roles as co-founders. The conversation also touches on the challenges of launching a product, building a brand, and their vision for the future of Benny, including the upcoming Benny 2.0. They emphasize the need for healthier energy options and the shift in consumer behavior towards more thoughtful choices.

Add yourself to the waitlist for their first product at https://drinkbenny.com/pages/new-product-waitlist and visit them online at www.drinkbenny.com

Benny is on Instagram and TikTok @drinkbenny

Here's what we'll get into:

04:10The Name and Brand Identity of Benny

17:41 The Journey from Idea to Launch

22:48 Building Community and Marketing Benny

27:49 Building Retail Relationships

29:33 Sneak Peek into Benny 2.0

32:50 Lessons Learned from Brand Evolution

36:36 Celebrating Milestones and Core Memories

40:32 Defining the Future of Benny

43:53 The Soft Life Movement

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/zayner/falling