These are strange times to be alive. Even stranger if you work in marketing.  Budgets are down. Consumer behavior is erratic. And for many businesses, the COVID-19 shutdown has brought operations to a slow crawl or a complete standstill.  How do you navigate marketing when your roadmap is shrouded in uncertainty? Should you stop communicating? Should you do more? What’s the plan here?  These are questions businesses are asking right now. As an agency, the answer is honestly pretty exciting.  Get back to basics  It may come off as crass, but the first step is to throw on your marketing hat and put everything else you’ve got going on at home to the backburner. We’re kind of past the crisis point here. The initial shock is gone. You’ve got a routine going. It’s time to get back to work.  Solving this marketing challenge is no different from any other one:  Figure out where your consumer is Understand what you’re trying to say Pick the right channel Target business objectives as efficiently as you can with the budget you’ve got.  None of the basics have changed.