Grensons was a solid British shoe company. Going the same way as many others: a slow decline as it became less relevant to the customer. Enter stage-left Tim Little. He reinvigorated the brand. This podcast explains why and how. It was recorded about 9 months ago on an iphone in a noisy environment.

Reinvigorating a brand: How Tim Little kept Grensons relevant and growing.

Podcast of Mark Shayler at Ape. Works with businesses to do things better and do better things. Founder of innovation and sustainability company, Ape. Founding partner of the Do Lectures and Green Lab. Author of Do Disrupt: Change the Status Quo or Become it.

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Reinvigorating a brand: How Tim Little kept Grensons relevant and growing.

Reinvigorating a brand: How Tim Little kept Grensons relevant and growing.