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Handling rejection is what we do in sales. However, what happens when you are rejected by a friend? These rejections seem to hurt more than being rejected by someone you don't know. Here are some ideas to help pitch your friends:

• Often conversations will lend themselves to business but don't "sneak up" on your friends being customers.
• Create an environment where it is a business situation and they can reject the business without rejecting you.

If you mix business and friendship, you will also mix the answer of rejection. Having a clear distinction between the business and friendship is key.

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Scott Schlofman
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