When a sabbatical pitch wasn’t landing, Shara Seigel didn’t scrap it. She parked it.

In this episode, Shara, VP of Media Strategy at Mission North, shares how one reporter conversation helped her pivot the angle into a timely, relatable story about using AI to ease the “post-PTO scaries.” We break down how she reframed the hook, packaged multiple client perspectives without offering an exclusive, and turned rejection into meaningful coverage.

If you’ve ever wondered whether to let a quiet pitch go or keep pushing, this episode is your reminder that rejection can be redirection.