In this powerful episode, Ben Taatjes challenges society's ageist messages that diminish retirees' sense of value and purpose. Learn why maintaining and growing your desire is crucial for a fulfilling retirement, and how to combat the subtle messages that can dampen your aspirations. Discover practical strategies for nurturing ambition and expanding your vision during retirement, regardless of what society says about aging. This conversation will inspire you to not just maintain but increase your desire for impact and purpose in your retirement years.

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