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The application of data in the automotive retail environment becomes exponentially beneficial when sales professionals can speak to the motivations of a customer buying or servicing a car. The journey of our guest, Steve DeWitt, from dealer executive to now working at the leading automotive company for predictive analytics, automotiveMastermind, shares some valuable insight into how automotive retailers can better talk to customers. And spoiler alert, his insight on delivering a better customer experience was derived when he was a dealer executive being pitched by vendors. Now, the tables are turned. Tune in to episode #89 to hear how automotive retailers can better present themselves to customers.

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