In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.

 

Every relationship we have with our customers is based on an ongoing examination of relevance and value.

 

In this episode, we explore six powerful B2B relationship drivers:

 

1. Trust
2. Expectation
3. Risk
4. Motivation
5. Honesty
6. Challenge

 

When demonstrated in any client relationship, these six relationship drivers can increase its health, grow your influence and set the stage for working more profitability and collaboratively with any customer.

 

Once you know this you’ll be able to gain what we call ‘Relational Influence’. Listen today and don’t forget to check out my in-depth blog post on the topic of Customer Relationships and Influence.