📘 Description:

In this powerful episode, Jeff Fenster breaks down one of the most valuable — yet underrated — business assets: relationship capital. From selling payroll to partnering with Shaquille O’Neal, Neil Patel, and Gary Vaynerchuk, Jeff shares the real strategy behind “digging the well before you’re thirsty.”

You’ll learn how to create genuine connections that work for you, how to build a referral army without paying a dollar in commissions, and why success is never about selling — it’s about serving.

If you’re in sales, entrepreneurship, or just looking to level up your network, this episode is your blueprint.

Topics Covered:

How to “lead with value” in every conversation

Turning casual encounters into revenue

Real stories from ADP, Shaq, Neil Patel, and Gary Vee

How to scale with no marketing budget

Why relationship capital is the new currency of success