In this episode of Get NIST-y, hosts Jared Casner and Michael Zbarsky engage with Jean Templin, founder of nayak.ai, to explore the evolving landscape of sales, particularly in the context of AI. They discuss the importance of building trust and rapport with clients, understanding buyer perceptions, and leveraging AI to enhance emotional intelligence in sales interactions. The conversation delves into practical strategies for framing conversations, handling objections, and the significance of customizing sales approaches to meet client needs. The episode also addresses the challenges of ghosting in sales and the role of AI in providing insights and support throughout the sales process.

Want to get your own questions about cybersecurity and compliance answered? Head over to https://blacksmithinfosec.com/ask!