Started From The Bottom

Relationship over Outcome with Darcey Wilde | Founder of Shine Cosmetics


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An Entrepreneur Focused Podcast on Getting Started. 

Darcey is co-owner and CEO of Shine Cosmetics, the positive voice in beauty. Committed to being the leader in removing the sexualization of women by the beauty industry, and determined to help women recognize their true beauty, by creating high quality, easy to use products that highlight the very best features of the unique and bright women who wear them. Darcey believes that words matter and the Shine product line focuses on the positive qualities every woman possesses and serves to reaffirm them as she prepares for her day. 

Darcey has an extensive background in B2B and B2C marketing and entrepreneurship and is a champion for women in business. 

Darcey loves spending time with family and friends around a table of great food, and cheering on her son in his athletics. Her definition of heaven is the beach, a good book, a little football talk and a Diet Coke with fresh lime (extra ice) with nachos on the side. 


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Started From The BottomBy Susan Petersen

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