Relationships matter and we need to get to know people, for people. Especially if you’re working in business development for private equity, which is by nature, a highly transactional environment and it can be very easy to forget the people side of things. Today’s guest is Jessica Ginsberg, the Director of Business Development for LFM Capital out of Nashville, TN. Jessica is responsible for LFM’s business development activities such as overseeing the firm’s direct sourcing and outreach to intermediaries. Jessica has served in many different roles including business development, transaction diligence, credit analysis, and investor communications. In today’s episode of Branch Out we dive into our conversation on why relations and responsiveness matter, the need for an established workflow, the importance of culture in a transactional world. 

Key Points From This Episode:

• Jessica unpacks why relationship matters and we should get to know people for people.
• How Jessica manages the building relationships and making deals balance.
• The importance of responding: Responsiveness matters.
• Why a workflow is helpful to effectively manage relationships and communication.
• The importance of intentional messaging: Having a unique story and approach.
• How to create and articulate your “story.”
• How to bring company culture to the forefront of your focus: People are important.
• Jessica shares a personal experience about the importance of culture.
• More about the LGO Program: Leaders for Global Operations. 

Jessica Ginsberg LinkedIn
Alex Drost LinkedIn
Connection Builders LinkedIn

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