Creating more customers isn't just a function of selling more stuff. It's about creating more success with and for your customers. In today's episode, we discuss the importance of relationship selling, including practical tips and strategies to build trust and understand the customer's needs to strengthen buyer-seller relationships. Amtech CEO Jay Patel shares valuable insights on adding value to customers beyond the product or service and creating lasting relationships beyond the initial sale. Finally, Jay reveals the importance of "the butterfly effect" and illustrates that what you put into situations - positive or negative - is likely to return to you. Discover how all this works at Amtech, and what it takes to develop and maintain successful customer relationships. Featuring Jay Patel