In this episode of Growth Notes, the focus is on what actually drives business success—real trust, not polished scripts. Frazier breaks down why the best loan officers aren’t the ones with the flashiest presentations, but the ones who consistently show up, listen, and care.

Drawing from lessons in The Green Zone Project, he explains how remembering small details, checking in with intention, and actually giving a damn about your clients' goals creates long-term loyalty. This isn’t about being impressive. It’s about being real.

If you want more deals, start building more trust. One honest conversation at a time.