The Business Warrior Within

Relationships & Negotiations Go Hand-In-Hand

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The Sales Warrior Within | Season 2 Episode 45 - Relationships & Negotiations Go Hand-In-Hand


Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.


"Good Selling, Good Leading, Good Living." - Andy Olen

Relationships & Negotiations Go Hand-In-Hand

  • A new podcast on "Yes, If" Negotiations

  • Relationships matter when it comes to negotiations

  • Salespeople negotiate one way when the relationship with the customer is short-term, transactional, and doesn't impact future opportunities

  • Conversely, when the long-term relationship matters and needs to be preserved salespeople must adapt their approach to preserving relationship equity

  • Andy believes that using the "Yes, If" cooperative principles are important when engaging in a more competitive and combative negotiation

  • Throughout this episode, Andy shares ideas on how to use "Yes, If" even when the long-term relationship doesn't mean as much


    • Link to Andy Olen's website

    Link to Andy's Online Courses

    Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

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    The Business Warrior WithinBy Andy Olen
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