Predictably Irrational: Our Effort to Understand Human Behavior

Relativity and the Decisions We Make


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In today’s episode, we’re exploring Dan Ariely’s concept of relativity, as discussed in his book Predictably Irrational. Relativity helps explain why our decisions are often influenced by comparisons rather than absolute values. To bring this idea to life, our student presenters will share findings from their own study, where they tested how relativity affects decision-making in a real-world context. Get ready for an engaging mix of theory and practice!

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller