Pressure comes from trying to control outcomes you can’t control. You end up hoping, praying, wishing for the right result. And you don’t know, because you aren’t in control. So, what can you control? When you figure that out, you can release the pressure before it blows.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, challenges sales professionals and leaders to stop obsessing over outcomes and start owning the activities that can actually move the needle.

Stop worrying about whether a prospect will say yes when the real issue is a weak pipeline. And stop worrying about the weak pipeline when it can usually be traced back to inconsistent prospecting. That…is the one thing fully within your control.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Pressure increases when you focus on outcomes you can’t control

– You cannot control whether a prospect says yes, but you can control your actions leading up to it

– A thin pipeline is usually a prospecting problem.

– Prospecting is always within your control: calls, emails, events, referrals

– Activity creates opportunity, and opportunity creates results

– Doing the work consistently reduces pressure naturally

– “You don’t have to like it. You just have to do it.” -Ken Guest

– Control your process. The results will take care of themselves

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/