2014-12-04:  Today Sara Frandina dishes with Lisa about how the element of story can connect you with your audience in ways you might never suspect. Sara is a full-time copywriter + editor who spends her days making words work for you. Sara has an insatiable appetite to tell stories, to put into words what others find difficult. Her mission is to cure the ails of lackluster copy that plagues so many solopreneurs + small businesses, and create stories and words that shine. Connect with Sara at SaraFrandina.com or on Twitter at @HeyThereSar.