This week on the POP Podcast, Erin sits down with CEO & Founder of Bootay Bag, an online subscription underwear brand. Elly Gheno founded Bootay Bag after recognizing that her frustration with in-store underwear shopping spread beyond just her friends and family. The ladies talk about:

• Turning a side hustle into a full-time business
• Many failures of entrepreneurship & How to fail forward
• Letting go of your ego
• Capitalizing on your true audience
• Not Identifying with your Brand

Elly's energy, wisdom and humility is felt throughout the entire episode as she dives into how her leadership style has changed over the years and how to keep an optimistic mindset through all of the failures that come with starting a business. She might even share a little bit about her experience on Shark Tank.

Find Elly:

Instagram: @bootaybag, @ellyetterea