Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast.

In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum®.

Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy and Kelsey explore what makes high-affinity brands like Chick-fil-A, LEGO, and Spotify stand out, and what causes others to lose their way.

Tune in to learn:

• How top brands build Affinity among consumers
• Why Affinity is critical for long-term brand strength
• Five strategies to build deeper consumer connections

Whether you’re shaping a brand, tracking its performance, or just curious about what makes people love certain companies, this episode will help you see why Affinity is at the heart of every strong brand.

For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠Burke's ⁠⁠⁠Brand Strategy⁠.

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