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Relevant but Wrong: Using AI to Create Trick Questions with Jeroen Minnaert, Chief Software Architect & Bram De Geyter, VP Product at Showpad
Episode 3: In this episode of AI Unveiled, Gaurav Kotak speaks with Bram De Geyter , VP of Product and Jeroen Minnaert, Chief Software Architect from Showpad, a sales enablement platform with over 1,000 customers.
Jeroen and Bram are Showpad veterans and are leading the charge of AI innovations at the company.
We first discuss how, in the longer term, they believe every organization will have a customized language model that describes their value proposition and all sales content and collateral will be created on the fly by prompting the model.
Creating content on the fly at zero marginal cost has multiple implications. The role of product marketers will shift from crafting pixel-perfect content to prompting the model and building audit and feedback mechanisms to evolve the model. Since it’s the first time that content is not curated or reviewed, it’s important to create guardrails including policies of what can be shared with customers and consistent design principles to clearly indicate this in the user interface.
Bram also candidly discusses how incumbents like Showpad face some risk of being disrupted as content goes from static to dynamic. At the same, they have the opportunity to leverage their data and workflow to drive this shift.
We hope you enjoy this episode that covers both the big picture of where sales enablement is heading, as well as specific design and technology choices to build a scalable platform.
-----
Timestamps:
* 4:40 - The future of sales enablement
* 22:03 - Leveraging their AI-powered search index
* 26:32 - The realities of non-curated AI-generated content
* 37:22 - Personalizing LLMs
* 41:24 - Measuring success in your AI capabilities
-----
Links:
* Showpad
-----
At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com
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By Next47Episode 3: In this episode of AI Unveiled, Gaurav Kotak speaks with Bram De Geyter , VP of Product and Jeroen Minnaert, Chief Software Architect from Showpad, a sales enablement platform with over 1,000 customers.
Jeroen and Bram are Showpad veterans and are leading the charge of AI innovations at the company.
We first discuss how, in the longer term, they believe every organization will have a customized language model that describes their value proposition and all sales content and collateral will be created on the fly by prompting the model.
Creating content on the fly at zero marginal cost has multiple implications. The role of product marketers will shift from crafting pixel-perfect content to prompting the model and building audit and feedback mechanisms to evolve the model. Since it’s the first time that content is not curated or reviewed, it’s important to create guardrails including policies of what can be shared with customers and consistent design principles to clearly indicate this in the user interface.
Bram also candidly discusses how incumbents like Showpad face some risk of being disrupted as content goes from static to dynamic. At the same, they have the opportunity to leverage their data and workflow to drive this shift.
We hope you enjoy this episode that covers both the big picture of where sales enablement is heading, as well as specific design and technology choices to build a scalable platform.
-----
Timestamps:
* 4:40 - The future of sales enablement
* 22:03 - Leveraging their AI-powered search index
* 26:32 - The realities of non-curated AI-generated content
* 37:22 - Personalizing LLMs
* 41:24 - Measuring success in your AI capabilities
-----
Links:
* Showpad
-----
At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com