Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

Relyance AI CEO Abhi Sharma on building an unreasonably hospitable sales culture


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Relyance AI is a global privacy compliance and data governance platform that allows enterprises to protect customer data, avoid expensive fines, and build customer trust. It provides visibility and control over all enterprise data processing. In this episode, we chat with Abhi Sharma, CEO and co-founder of Relyance about the early days of the company, and how Relyance has recently completely transformed its sales culture.

Join us as we discuss:

00:00 Preview: Culture is about what you do day-to-day

1:28 The insight behind Relyance

6:20 Early feedback from design partners

9:17 Abhi’s learnings as a second-time founder

11:10 Transforming Relyance’s sales culture and strategy

15:30 How Unreasonable Hospitality influence Abhi’s thinking about company culture

18:18 What the hospitality industry can teach software founders

24:18 How Abhi coached his team into changing their mindsets

30:06 How Relyance’s customers and team have responded to the shift in the sales culture

35:51 Advice for early-stage founders on building strong company culture

Abhi Sharma is the CEO and co-founder of Relyance.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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Startup Field Guide by Unusual Ventures: The Product Market Fit PodcastBy Unusual Ventures

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