The Future of RevOps & Go-To-Market

In this episode of the Revenue Engine Masters Podcast, Elio Narciso, Co-founder and CEO of Scalestack, speaks with Jared Barol, VP of Go-To-Market Strategy and Operations at Copy.ai. They discuss the future of RevOps, Go-To-Market (GTM) strategies, and how AI is reshaping revenue operations.

Jared shares insights from his career in startups, enterprise companies like Salesforce, and private equity-backed firms. He explains why alternating between large and small companies builds a well-rounded professional skill set, following a “zigzag career path.”

Key Topics Covered:

• The advantages of working at startups versus enterprises and how switching between them accelerates growth.
• The Go-To-Market tech stack problem and how AI can reduce inefficiencies.
• How SaaS evolved to create unnecessary complexity in revenue operations.
• The role of AI in sales productivity and whether it will replace RevOps functions.
• The future of sales teams and how AI can improve efficiency and reduce headcount needs.
• The shift to an apprenticeship model for sales training and why in-person learning matters.

Jared explains how technology has failed GTM teams by creating bloated tech stacks, bad data, and inefficient processes. He argues for a leaner, AI-driven approach that prioritizes revenue over tech management.

They also discuss how AI and automation will reshape GTM teams, possibly eliminating traditional RevOps roles.

Will AI finally simplify sales processes, or will it create new inefficiencies? Jared shares his take on how businesses should rethink hiring, sales planning, and revenue strategies.

If you are a RevOps leader, sales strategist, SaaS founder, or GTM operator, this conversation provides insights on future-proofing your revenue engine, reducing tech bloat, and maximizing efficiency.

🔗 Learn more about Scalestack:

Scalestack is transforming go-to-market operations with cutting-edge AI solutions and tailored data insights. Empower your sales team and unlock new opportunities with Scalestack.

Visit ⁠www.scalestack.ai⁠ to explore how we can help you scale.

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