One of the biggest challenges we face in technology is constant change. Change is not bad of course, but it presents challenges, from upgrading operating systems and applications, to integrating the latest technology advancements, to responding to new business problems and opportunities.

The IT industry is full of stories of companies who had great technologies but have then been blindsided by a shift in the needs of their customer base, or a technology trend that they failed to anticipate.

It was with this in mind that I visited Veeam's, VeeamON conference.

Veeam are a technology success story, a vendor who arrived into the already established data protection market and shifted how people looked at it. They recognised the impact virtualisation was having on how organisations of all types where deploying their infrastructures and how traditional protection technologies where failing to evolve to meet these new needs.

But now Veeam's market is changing, how are they going to react to that?

For this week's podcast, I look at that very question and discuss Veeam's future with Rick Vanover, Director of Technical Product Marketing & Evangelism.

We discuss their repositioning as an availability company, look at how Veeam are developing a range of solutions to give them an availability platform and how this platform will allow their customers to build a strategy, to not only protect their critical data assets, in a range of different data repositories, but will also allow them to move their data seamlessly between them.

Do Veeam have a good strategy to remain relevant? - I Think so, but, as ever, their success will be dependent on their ability to execute that strategy.

I hope you enjoy the show and of course the new theme tune!

For show notes check out techstringy.com - http://wp.me/p4IvtA-115