In this episode of the Make and Market podcast, host Lawrence Chapman is joined by Ian Guiver, Managing Director at Axon Garside, and Joseph Spear, Fractional CMO and specialist in marketing, sales and business development.

They discuss what makes remarkable content, why it can be challenging to create it and share examples of innovative content strategies that drive success.

Key Discussion Points:

- Defining remarkable content and what makes it shareable.

- Appealing to logical vs. emotional people with content.

- Overcoming common challenges in creating remarkable content.

- Having the courage to create content that stands out.

- A case study on igniting competition to drive specialist-created content.

- Using humour and creativity to make industrial content more remarkable.

Connect with Joseph Spear here

Connect with Ian Guiver here