Have you ever wondered what it would be like to return to marketing basics, cutting through the complexity of modern strategies and focusing on what truly works? In this week’s episode, Remember When Marketing Was Simple? Let’s Bring It Back | Episode 12: we’re diving into how to strip away the clutter and rediscover the core marketing principles that make marketing effective. From understanding market segmentation to leveraging digital platforms and honing your brand’s message, this episode will remind you why the fundamentals still matter—and how they can help you achieve marketing clarity.

What You Will Learn:

• How to revisit and apply the 4Ps to simplify your marketing approach
• The importance of precise market segmentation, targeting, and positioning
• Insights into how consumer behavior and branding go hand-in-hand
• Tips for integrating digital marketing and CRM into a cohesive strategy
• The ethical considerations that keep your marketing efforts aligned with your brand’s values

Time Stamps:

0:00 Intro

2:29 What Is Marketing?

5:31 How Can Mastering the 4Ps Simplify Your Marketing

9:00 Market Segmentation

11:00 Targeting and Positioning

14:56 Consumer Behavior

17:45 Branding

20:42 Digital Marketing

24:30 Customer Relationship Management (CRM)

27:04 Marketing Ethics

Don't miss this episode, “Remember When Marketing Was Simple? Let’s Bring It Back,” if you’re ready to cut through the noise and make your marketing strategy simple, powerful, and effective. Watch it now to discover how to streamline your efforts, refocus on the basics, and achieve results that matter.

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At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.

Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.

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With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your marketing transformation begins.