Reminiscing About The Future …

Imagine if you could reminisce about the future. You would probably become an inventor, creating replacements rather than improvements. That was exactly the case for Samuel Morse, a fearless visionary whose unique ability was being able to reminisce about the future. This entrepreneur, credited with inventing the telegraph, was neither a scientist nor an engineer. He succeeded at developing innovations where other failed not by any special talent or education, but by determination and by following his own ideas. On a ship voyage back from Europe in 1832, Morse met several scientists discussing the latest discoveries in electromagnetism. Morse asked a question: “What if intelligence could be instantaneously transmitted by electricity to any distance?” His solution, as you may have figured out by his name, was to create Morse code and to create a way to transmit it by wire. This method of communication consists of patterns of dots and dashes representing each letter. While it’s not as convenient or advanced as talking by voice, it allowed two minds to communicate with each other across great distances. Morse appreciated the power of momentum, and kept things going during the 12 years that it took between his first experiment and Congress’ authorization of the use of funding to develop the world’s first telegraph line. This first line ran between Washington DC and Baltimore. One powerful thing that Morse knew is that selling speed is almost rejection-free in a presentation. This is just one of the three key insights that I’ll cover in today’s episode of All Selling Aside! Tune in to learn more about this insight, as well as two others: Why replacement will always outperform improvement in marketing. Why discovering a win for your target prospect will win you more sales. In This Episode: [03:02] - We learn which the three key insights that Alex will explore in today’s episode. [04:18] - Alex shares the story of Samuel Morse, the inventor of the telegraph, whose unique ability was to reminisce about the future. [07:43] - After six years of experimenting, Morse and his partners demonstrated their invention to President Martin Van Buren and members of Congress. [12:47] - For his first transmission, Morse chose a topic about politics while talking to politicians. [15:35] - Alex explains that replacement will always outperform improvement, and offers several examples to illustrate what he means. [18:23] - Morse was the internet of the 1800s, Alex points out. [19:30] - Alex focuses on the power of curiosity, and how it relates to the story of Samuel Morse and his “what if” question. [21:18] - Alex digs into language, offering the advice to speak in terms of your target audience. He also explores the importance of fearlessness, and improving by replacing rather than inventing. [24:38] - We hear about the question of speed, with the example of making a million dollars. Alex also invites listeners to join his GBO Mentoring program. [28:35] - Alex quickly recaps what he’s explained in today’s episode and the three key insights he explored. [29:59] - Did you get something from this episode? If so, please go to this link. Type out that takeaway from this episode as your review of the show. (Of course, Alex would love a 5-star rating, too!) [31:24] - In honor of this episode, Alex is offering listeners free access to his four-part video e-course series (usually $197)! Get your access here. Links and Resources: Alex Mandossian MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Samuel Morse Morse code President Martin Van Buren Perry Belcher Harv Eker GBO Mentoring with Alex Mandossian