Struggling to stand out in a crowded market? Discover how to craft compelling copy that converts prospects into raving fans, even if you're not a natural-born writer.

In this episode, Steve Class chats with Jill Pavlov Vazquez, owner of Your Creative Concierge and rising star in the comedy world. Jill shares her journey from an unfulfilling corporate job to building a thriving copywriting agency that helps clients find their authentic brand voice.

As an expert in psychology-driven copywriting, Jill breaks down the key elements of crafting messages that move people to action. She shares practical tips for understanding your target audience, developing a consistent brand personality, and using curiosity and other psychological triggers to grab attention.

But Jill's success goes beyond just writing great copy. Her background in improv and stand-up comedy allows her to infuse creativity and humor into her clients' messaging in a way that feels natural and engaging. She discusses the challenges of bombing on stage, pushing through perfectionism, and finding inspiration in everyday moments.

Whether you're an entrepreneur struggling to find your voice or a business owner looking to build deeper connections with your audience, Jill's insights will give you a fresh perspective on the power of words. Packed with real-world examples and a dash of comedic relief, this episode will leave you inspired to let your personality shine through your copy.

In This Episode:

- Pursuing a creative outlet while stuck in a corporate job

- Overcoming the fear of bombing on stage as a comedian

- The importance of knowing your target audience inside and out

- Aligning your copywriting and visuals with your brand personality

- Using psychological triggers like curiosity to hook readers

- Determining the right brand voice for your industry and audience

- Balancing comedy writing with running a copywriting business

- Scaling an agency while staying true to your personal mission

Connect with Jill Pavlov Vazquez:

- Website - https://www.yourcreativeconcierge.com/  

- Instagram - https://www.instagram.com/comedyjill/ 

Jill's Upcoming Comedy Shows:

May 1st - Twisted Roots Cava Bar in Hollywood, FL

May 24th - Dog House Theater in Delray Beach, FL

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Website - https://www.successwithclass.com/

- Buy Steve’s Book! - https://a.co/d/iK2LSlB

Do you find yourself constantly searching for the missing piece of the puzzle, the secret ingredient that will finally propel your entrepreneurial journey to the top? 

Well, success leaves clues, and for entrepreneurs seeking to crack the code, there's no better place to look than the stories of those who have already reached the pinnacle of their industries.

Chris Reynolds, founder of the M3 Mastermind and host of The Business Method podcast, has gathered wisdom from some of the world's most successful entrepreneurs and is here to share those insights with you.

Chris shares invaluable insights on mastering money, mission, and mentorship – the three pillars of success he's identified through his extensive interviews with entrepreneurs and leaders. He emphasizes the importance of aligning your business with a higher purpose, cultivating a growth mindset, and seeking out mentors who challenge and inspire you.

Whether you're just starting out or looking to take your business to the next level, this episode is packed with practical strategies and wisdom to help you navigate the ups and downs of entrepreneurship. Get ready to be inspired, challenged, and equipped with the tools you need to build a life and business that leaves a lasting impact.

In This Episode:

- Overcoming poverty and cultivating a resilient mindset

- Aligning your business with a higher purpose and mission

- The four brainwave states for optimal performance

- The power of mentorship and surrounding yourself with challengers

- The importance of personal growth and self-mastery

Connect with Chris Reynolds:

- LinkedIn - https://www.linkedin.com/in/chrisreynoldslive

- M3 Mastermind Community - https://m3.club 

- The Business Method Podcast - https://thebusinessmethod.com 

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Website - https://www.successwithclass.com/

- Buy Steve’s Book! - https://a.co/d/iK2LSlB

Do you want to increase your sales without burning money on ads? Tune in to discover the secrets behind growing a business to nearly $1M in revenue with zero ad spend.

Steve Class sits down with Mat Boyle, sales guru and owner of How to Scale Your Sales. Mat shares his entrepreneurial journey from cutting his teeth selling used cars to building a 7-figure business helping clients generate over $40M in revenue in the past year alone.

As an expert in B2B sales, Mat generously shares his proven LinkedIn strategies for generating leads and booking appointments without spending a dime on ads. He breaks down his step-by-step process for crafting compelling messages, building trust, and converting prospects into clients.

But Mat's success goes beyond just the numbers. His business model allows him to make a lasting impact on the lives of those he employs and the communities they support. By creating sustainable jobs and empowering women in Southeast Asia, Mat has found a way to align his business goals with his personal values.

Whether you're an aspiring entrepreneur or a seasoned business owner, Mat's story will inspire you to find your purpose, push past obstacles, and scale to new heights. Packed with practical tips and hard-won wisdom, this episode is a must-listen for anyone ready to take their sales to the next level.

In This Episode:

- Learning sales fundamentals and the importance of systems

- Finding your deeper purpose

- Shifting from unfulfilling sales training to a scalable business model

- Generating $8M in revenue directly from LinkedIn and email outreach

- The 4-part framework to build a repeatable sales process

- Crafting a compelling story and messaging to move prospects to action

- Leveraging "hard easy" strategies vs "easy hard" paid advertising

- Managing a sales process through the right KPIs and performance metrics

- Balancing entrepreneurial success with being present as a father

Connect with Mat Boyle:

- Website - https://howtoscaleyoursales.com/ 

- LinkedIn - https://au.linkedin.com/in/mathew-boyle-08670510 

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - https://www.successwithclass.com/

- Buy Steve’s Book! - https://a.co/d/iK2LSlB 

Pivoting from corporate life to entrepreneurship is never easy, but Alex Golimbievsky's path was especially challenging. Immigrating to the U.S. from Ukraine at age 4 with just $50 to his family's name, and finding himself on welfare, Alex witnessed true poverty growing up. This instilled an unrelenting drive to prove himself, shaping his entrepreneurial mindset.

After corporate IT stints, he took the leap into entrepreneurship at 28, thinking just a few hard years lay ahead. Instead, a brutal decade of crashing startups, mounting debt, and personal crises awaited.

Alex's single-minded pursuit of success led him to the brink of self-destruction before an investor's wake-up call. He opens up about neglecting his wife and kids, battling deep impostor syndrome, and why he finally got the psychological help he so desperately needed.

As an experienced consultant, Alex offers invaluable insights into building a successful service-based business. He focuses on company culture, effective hiring practices, and creating raving fans. He also emphasizes the importance of leading with empathy, providing constructive feedback, and coaching employees to be their best.

Whether you're an aspiring entrepreneur or an established business owner, Alex's story is a humble reminder that hustle alone doesn't sustain—surrounding yourself with the right support system is critical. 

This episode is a must-listen for anyone seeking practical strategies and inspiring lessons on overcoming adversity, prioritizing mental well-being, and scaling a thriving consulting practice.

In This Episode:

- Transitioning from corporate to entrepreneurship

- Overcoming poverty and financial struggles

- Coping with startup failures and mounting debt

- Prioritizing mental health as an entrepreneur

- Building a thriving service-based business

- Effective hiring practices and company culture

- Creating raving customers and organic growth

- Balancing family life and business priorities

Bonus Resources:

Book: The Advantage by Patrick Lencioni: https://a.co/d/81HVQms 

Connect with Alex Golimbievsky:

- Website - https://www.alexg.consulting/ 

- LinkedIn - https://www.linkedin.com/in/alexgolimbievsky/ 

-Twitter - https://twitter.com/AlexGolim 

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - https://www.successwithclass.com/

- Buy Steve’s Book! - https://a.co/d/iK2LSlB

If you've ever felt stuck in a corporate job, living for the weekends, this story will resonate with you.

Steve Class sits down with Joe Nugent, the winner of Season 13 of the entrepreneurial reality show, The Blox and owner of the successful home inspection company Joe the Home Pro.

Joe spent over 20 years working in hotel sales and marketing roles. While successful, he always felt an entrepreneurial itch to start his own business. After he was unexpectedly laid off during the COVID-19 pandemic in 2020, Joe decided to venture into home inspections.

He launched Joe the Home Pro, where he overcame branding hurdles and built the business through relentless networking and client referrals.

Now, he has scaled his business to over half a million in annual revenue and a team of inspectors. How did he do it? Tune in to find out. 

In this episode: 

• Turning an unexpected layoff into an entrepreneurial opportunity
• Developing a sales mindset and sales strategies to build a service business
• Overcoming branding and legal hurdles when launching a new company
• Leasing vs franchising
• Balancing doing the work vs working on the business
• The power of mastermind groups and mentorship to accelerate success
• Scaling from a solo operator to a team through systems and processes
• Joe's new licensing program to help others replicate his blueprint

Connect with Joe:

- Website - https://www.joethehomepro.com/

- Instagram - https://www.instagram.com/joethehomepro/ 

- LinkedIn - https://www.linkedin.com/company/joethehomepro/

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - https://www.successwithclass.com/

- Buy Steve’s Book! - https://a.co/d/iK2LSlB

Moving from a stable job in your area of training to private practice in your field of passion is a huge leap. My guest today took the risk and is here to share her story.

Stephanie Strouth, owner of Anchoring Hope Counseling, is a therapist and entrepreneur. In her transition from accounting to therapy, she has faced the struggles of overcoming debt, surviving a pandemic, building the right company culture, and overcoming personal fears to embrace business growth.

Stephanie uses her accounting background and experience to advise entrepreneurs on budgeting, cash flow, branding, and marketing strategies. As a therapist, she offers useful tips on mindfulness, balancing work and family, and overcoming imposter syndrome.

In this episode:

- Building a referral base for your business

- The link between effective communication and a positive company culture

- Marketing a service-based business

- Expanding your business without debt 

- Balancing work and family life 

- Mindfulness and meditations for an entrepreneur’s self-care

And much more!

Connect with Stephanie Strout:

- Website - https://www.ahchope.com/ 

- Facebook - https://www.facebook.com/ahchope 

- Instagram - https://www.instagram.com/ahchope20 

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - http://succeedwithclass.com/

- Buy Steve’s New Book! - https://a.co/d/iK2LSlB 

If you hate your job and have an inkling of a business idea nudging you lately, this story might resonate with you.

Damian Sheridan worked in Sales in the corporate travel industry for years. His commute was about 3 hours a day and finally, one day, it hit him. It was on one of his long train rides that he realized he just didn’t like his work enough to keep making this trip every day and he quit. 

With nothing lined up but a tiny SEO side hustle.

Damian began to nurture his side hustle, learning about SEO and applying it to his own holiday rental property. It took a while but he found a need in the market and this led him to work with property managers and eventually organize conferences focused on direct booking strategies. 

Now, Damian is the founder and owner of Scale, where he hosts conferences in the Short Term Rental space all around the world.

Whether you’re in Property Management or just are just looking for inspiration to leave that job you hate and take a chance on yourself, this episode is for you.

In This Episode:

- Transition to entrepreneurship (I certainly did work in the corporate)

- Making a low side income a full business (Well it became a side income but..)

- Scaling your business through improved networking (I’m excited to learn)

- Putting together a successful conference (now what would you..secret sauce)

- Backend operations for a successful event (let’s take a peak)

- Advice for aspiring entrepreneurs thinking of quitting their job (what would you tell)

- Attending a Scale Rentals Events

- Looking for Female Speakers for Short Term Rental Event

Connect with Damian Leap:

- Website - https://scalerentals.show/ 

- LinkedIn - https://www.linkedin.com/in/damiansheridan/ 

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - http://succeedwithclass.com/

- Buy Steve’s New Book! - https://www.amazon.com/Service-Business-Mastery-Blueprint-Scaling/dp/B0CKQ33MB2

We’ve seen AI penetrate almost every industry by now. But is this true for Property Management?

Peter Lohmann, known for his success in property management (with over 100 units!), says YES. He joins the show to explore AI and share his strategies to grow and scale a Property Management business.

Key takeaways include the importance of focusing on speed of decision-making rather than the quality of every decision, letting go of being perfect, and more.

Peter has employed AI and other tech tools in his business strategy and speaks about the rising influence of AI in the property management industry, so tune in to make sure you stay with the times.

In This Episode:

- Challenges and Realities of Property Management

- Starting a Property Management Business

- Growth and Challenges in Property Management

- Building a Successful Property Management Team

- The Future of Property Management

- The Role of a Good Manager

- Effective Meeting Structures

- The Power of Decision-Making

- Introducing Crane: A Community for Property Managers

- The Impact of AI in Property Management

- Future Plans and Growth Strategies

- Effective Marketing for Growth

Connect with Peter:

• Website - http://rlpartnersllc.com/
• Facebook - https://www.facebook.com/rlpartnersllc

Connect with Steve Class:

• Instagram - https://www.instagram.com/steveyclass/
• Property Management - https://www.newenglandpropertymanagementllc.com/ 
• Realty Service - https://www.newenglandrs.com/
• Website - http://succeedwithclass.com/

Buy Steve’s New Book! - https://www.amazon.com/Service-Business-Mastery-Blueprint-Scaling/dp/B0CKQ33MB2

What's it like to be young, hungry for success, and already achieving amazing things in the short-term rental space? Welcome to the inspiring story of 27-year-old Patryk Swietek who is an Airbnb investor, educator, and entrepreneur extraordinaire. 

Buy Steve’s New Book! 

https://www.amazon.com/Service-Business-Mastery-Blueprint-Scaling/dp/B0CKQ33MB2 

Our host Steve Class found out about Patryk via Instagram, and his hunch that this kid (respectfully) is onto something bears out in an engaging conversation about how Patryk bought his first cabin in Joshua Tree and then went on to buy up other property management companies – all very, very quickly. 

There are lessons aplenty about what it means to give back, who to hire as you scale, and what criteria to consider when valuing a business that you intend to buy. 

And while Patryk is giving these owners an easy exit by committing to preserve the legacies of the businesses they have grown, he is quietly creating his own legacy with a savvy, 'natural born entrepreneur' approach. Please join us. 

In This Episode:

- Knowing when not to conform to social norms

- How did Patryk make his first cabin cash flow?

- Partnering up to do 4 deals in under 9 months

- How to use LinkedIn to find business owners

- The value of keeping someone else's legacy going

- What are the criteria to consider when valuing a business to buy?

- Why property management companies are easy to lend to 

- Transitioning to longer-term contracts with management companies

- The value of 'top to bottom' hiring

- Final advice: "Buy the deal, and the money will come"

Connect with Patryk Swietek:

- Instagram - https://www.instagram.com/patryk_swietek/

- LinkTree - https://linktr.ee/Pswietek

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - http://succeedwithclass.com/

- Buy Steve’s New Book! - https://www.amazon.com/Service-Business-Mastery-Blueprint-Scaling/dp/B0CKQ33MB2

What does it look like when you create a system whereby people are 'of service' to each other? Fresh from a sabbatical and bursting with insights, Steve Class is back to his brilliant best as he shares some of the tools he's learned to develop a culture of curiosity for his co-workers and clients.

Becoming a better, more empathetic leader is what Steve Class has been learning about during his time off and it forms the content for his upcoming TEDx talk on his journey from adversity to service. 

Fans of the show will know about Steve's dad being incarcerated when Steve was still at school. This abridged episode helps to fill in the blanks of some of what Steve has been searching for as he measures the true value of life and what it means to give back. Please join us. 

In This Episode:

- Where have you been Steve? 

- News of Steve’s upcoming TEDx talk

- What does it mean to be ‘of service’?

- How to connect authentically with your co-workers

- Simple questions you can introduce into conversation 

- Getting 1% better every day for the long-term WIN

Connect with Steve Class:

- Instagram - https://www.instagram.com/steveyclass/

- Property Management - https://www.newenglandpropertymanagementllc.com/ 

- Realty Service - https://www.newenglandrs.com/

- Website - http://succeedwithclass.com/