The Remote CMO

Remote Leadership Strategies for High-Performance Teams

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In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management software. Siobhan discusses the strategies that have enabled Float to build a cohesive, high-performing team in a fully remote environment, as well as the unique challenges and opportunities of remote work in the SaaS industry.

Key Topics Discussed

  • The importance of establishing clear communication protocols for remote teams.
  • How Float maintains a strong company culture despite being fully remote.
  • Strategies for effective onboarding and integration of new team members in a remote setting.
  • The role of flexibility in managing a remote marketing team across different time zones.
  • Approaches to maintaining productivity and accountability in a remote-first environment.
  • Challenges and solutions for fostering collaboration in a geographically dispersed team.
  • The impact of remote work on the evolution of marketing strategies at Float.
    • ...more
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    The Remote CMOBy The Global Talent Co.