The ways we can communicate at work are endless. Daily we exchange information with others using text, video, voice, and audiovisual cues to get our points across, give feedback, and make decisions.
However, because communication also entails maintaining social relationships, which are essential for our happiness, health, and the smooth operation of a business, reaching out to others necessitates deciding how to do so in the most effective way. In this regard, the importance of voice cannot be overstated.
We discussed this with Amit Kumar, Assistant Professor of Marketing and Psychology at the University of Texas at Austin. He's conducted a number of studies that suggest people underestimate the positive relational effects of using voice over text alone.
