B. Jeffrey Madoff is the founder of Madoff Productions and is known for his unique abilities in creativity, storytelling, and entrepreneurship. He has had a prolific career spanning fashion design, producing, and directing commercials, documentaries, music videos, television, live streaming events, brand stories for prestigious clients such as Ralph Lauren, Victoria’s Secret, Tiffany, Harvard School for Public Health, Raymond James, and Radio City Music Hall. Madoff’s ability to craft compelling narratives has made him a sought-after director, speaker, and educator. He has been a featured speaker at Wharton School, Princeton University, and NYU. He created a course called “Creative Careers Making a Living With Your Ideas”, which he taught at Parsons School of Design for fifteen years. Madoff wrote a best-selling book of the same name, based on his class. His passion for storytelling and creativity culminated in the creation of the groundbreaking musical, "Personality: The Lloyd Price Musical." This captivating production, written by Madoff, tells the amazing story of the legendary Rock and Roll Hall of Fame inductee, Lloyd Price. Lloyd was the first teenager to sell over a million records and shattered the wall called “race music”. Premiering in June of 2023 to sold-out audiences at the Studebaker Theater in Chicago, "Personality" received critical acclaim for its powerful storytelling and unforgettable music.