In today’s episode, Nelson is joined by Raj Goodman Anand to discuss core tenets of business management, from niching your services, to client relationships and more. Raj is the founder of the content writing company Goodman Lantern.

Topics Include:

• Building a remote company
• Niching your offerings
• Investing in your business
• Operating a values-centered organization

And other topics.

[0:42] - Nelson introduces today’s guest, founder of the content writing company Goodman Lantern, Raj Goodman Anand.

[7:06] - Why Raj set up his company to be remote from the beginning, and how this reflects his personal values.

[12:44] - What it means to have a productized company, and how to implement it.

[17:12] - If you can’t delegate a process to someone else, you don’t understand the process as well as you should.

[24:45] - Why you need to understand your client’s vision and to secure a long-term commitment from them to truly do exceptional work.

[29:15] - Long-term business investments versus short-term business investments (e.g. SEO versus paid advertising).

[39:05] - Niching down on your core competencies rather than trying to offer a variety of services.

[48:22] - Communicating your values, and hiring people who share those values as a remote company.

[54:43] - Female representation in business, and other closing thoughts from Nelson and Raj.

RESOURCES MENTIONED:
www.goodmanlantern.com
www.linkedin.com/in/rajanand
www.nelson-jordan.com/newsletter
www.linkedin.com/in/nelsontjordan